It’s All in the Name

A few years ago, Mental Health Partnerships (MHP), then known as Mental Health Association of Southeastern Pennsylvania (MHASP), began expanding its supporter base and recruiting board members from outside the behavioral health space. But people from the corporate and business worlds didn’t easily grasp what the organization was all about. The name “Mental Health Association of Southeastern Pennsylvania” didn’t say it all!

“We’re not an association in the traditional way people understand associations, and we’ve also grown and expanded beyond Southeastern Pennsylvania—so the name wasn’t reflective of what we do, where we operate, and who we are,” says Michael Brody, MHP president and CEO. “We began some inward reflection and embarked on a refresh of our visual brand, including a new name, logo, and website.”  More >>

Source

http://www.mhapa.org/newsletter/0817/03.htm